The initiative was launched on 11 October at the The Zambia Institute of Mass Communication through a partnership program in spearheading the initiative.
Mwaka Mugala popularly known as ZUBA (in the picture above) who was the presenter during the launch, paid special tribute to Multichoice for its continued effort in promoting the film industry in the country. She mentioned that the event which was witnessed by Higher Education Minister Professor Nkandu Luo and her Minister of Information and Broadcasting Services counterpart Dora Siliya was well organised
The MTF initiative will deliver three touchpoints that launch throughout the year; the MTF academies, masterclasses and the MTF Portal.
The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.
The MTF Academy students will be provided with skillsets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling.
The programme will take place at three regional MTF Academies based in Kenya for East Africa, Nigeria for West Africa and Zambia for southern African countries and will be overseen by acclaimed local film and TV industry experts.
In southern Africa, Berry Lwando is the appointed academy director for the hub.
“I am truly delighted to be a part of this great African renaissance, one that will not only tap into Africa’s latent but grow talent by up skilling our youths so that they can grow our creative industries,” Lwando said. “This is part of a game changing era in which creative and productive skills will be developed to enable local content be produced and compete with the best across any genre.
He said for southern Africa, the MultiChoice Talent Factory answers the questions of training and advancement in film production that have been asked for a long time and provides the local content solution that has been desired.
During the course of the programme, MTF Academy students will produce television and film content that will be aired on local M-Net channels across the
MultiChoice platform including Africa Magic, Maisha Magic East, Maisha Magic Bongo, Zambezi Magic, M-Net and SuperSport to reach African audiences on the DStv and GOtv platforms.
Upon graduation from the MultiChoice Talent Factory Academy, the MTF students will leave the academy with the knowledge and skills to contribute professionally to the film and television industry.
For over two decades, MultiChoice has been committed to investing in the development of original African programming and showcasing it on the DStv and GOtv platforms across 49 sub-Saharan African countries.
The launch of MTF forms part of the company’s new strategy of furthering this investment through creating shared value by using its core business resources, people, skills and networks to affect a positive change in society that yields benefits for the business and society.
As an African business, MultiChoice, together with its partners and stakeholders across the continent, has collaborated to make a positive socio-economic impact in Southern African communities through the MTF initiative.