26 Oct ZAMCOM TRAINS UBA-ZAMBIA SENIOR MANAGEMENT AND COMMUNICATION TEAM IN CRISIS COMMUNICATION AND PUBLIC SPEAKING
The Zambia Institute of Mass Communication Educational Trust (ZAMCOM) conducted a capacity-building training in crisis communication and public speaking for senior management and members of the communication team at United Bank for Africa (UBA) Zambia.
The training aimed to equip participants with the knowledge and practical skills required to manage institutional communication during crises, respond effectively to media enquiries and deliver clear, confident and strategic messages in high-pressure situations.
Participants were equipped with essential communication skills to help protect the institution’s reputation, engage proactively with the media and maintain stakeholder confidence during challenging situations. The training also underscored the importance of effective public speaking and strategic communication in managing issues that may affect an organisation’s credibility and public image.
ZAMCOM continues to provide specialised communication training to professionals across the public and private sectors, as well as members of the general public. Through its capacity-building and Continuing Professional Development (CPD) programmes, the institution seeks to strengthen communication competencies and equip professionals with practical skills relevant to their respective fields.
As Zambia’s leading media and communication training institute, ZAMCOM remains committed to advancing professional communication, strengthening institutional capacity and promoting effective media engagement across various sectors. ZAMCOM – Zambia’s Leading Media and Communication Training Institute.
Story by:
Gift Alex Phiri
